Meghan Markle‘s brand, As Ever, will officially launch at some point today, with nine products in total going on sale. The Duchess of Sussex has been working on her lifestyle brand since last year, and after various setbacks regarding its trademark, it has finally come to fruition. As Ever’s first seasonal drop will be available later today for purchase on its official website.
Meghan’s brand is thought to release new product collections seasonally. For its first collection, As Ever’s launch includes a raspberry spread in keepsake packaging, a raspberry spread without keepsake packaging, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, her flower sprinkles, crepe mix, shortbread cookie mix with flower sprinkles included and a limited-edition wildflower honey with honeycomb.
Developed in partnership with Netflix‘s CPG division, this collection offers a glimpse into Meghan’s approach to “elevated, everyday living” and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.
The prices for the products have also been released.
Meghan’s raspberry spread in keepsake packaging will cost 14 dollars (£10.80), while her limited edition wildflower honey with honeycomb is priced at 28 dollars (£21.60). The spread without the packaging will be available later box for 9 dollars (£7).
The online shop of the King’s Highgrove home sells an organic raspberry and blackberry preserve for £6.95 while the Sandringham Royal estate has a raspberry and gin preserve at £6.99.
Meanwhile, her flower sprinkles, which the duchess uses frequently and refers to in her Netflix series, will come at a price point of 15 dollars (£11.60).
The herbal teas – lemon ginger, peppermint and hibiscus – cost 12 dollars (£9.30) each with the crepe mix and shortbread cookie mix both priced at 14 dollars (£10.80).
Ahead of their launch, Meghan said in a newsletter to followers: “Of course, you’ll find the raspberry spread that started it all presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule.”
She added: “I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings, you can do it too.
“Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are you – As ever, and forever.”
