So yes, the DEI (diversity, equity, inclusion) fallout continues, and while the left would have us believe the fallout is exclusively due to the second election of President Donald Trump, it turns out that the reality of corporate bottom lines and millions of dollars of lost revenue continue to play an increasingly major part in the demise of DEI insanity.
One only has to remember the consequences to Bud Light and Target Corp. to understand the reality.
As reported by Fox News on Tuesday, several major corporations are cutting their sponsorships of San Francisco Pride (SF Pride), the world’s largest pride event, according to SF Pride executive director Suzanne Ford, who told a local FOX affiliate:
I’m very concerned. Obviously, there’s pressure from the federal government. The tone has changed in this country. Businesses already hedge their bets, and I think people who, this isn’t their hard core value of their corporation, maybe they’re rethinking their investment.
There’s no “maybe” about it. Other than the obstinance on full display by Costco as it continues to double down on its support of DEI insanity, corporations are continuing to wake up to a fundamental rule in life: Play stupid games, win stupid prizes.
To put the event into perspective, SF Pride runs an annual parade and festival for two days in San Francisco. Scheduled for June 28-29, this year’s theme is “Queer Joy is Resistance.” The event draws over one million attendees each year, according to its site.
Ford told the Fox affiliate that five major corporations so far have pulled their pulled their sponsorship of SF Pride, adding:
It definitely felt like the rug was being pulled from under you, but I think we’re going to find some new sponsors, some new partners. We’re not going to give up. We’re going to knock on every door in this city. We have don’t have a choice; we’re going to have the event.
The overall budget goal is $2.3 million, and while we have nearly $1 million already committed, we now need to raise an additional $1.3 million to meet our target. We remain focused on securing the necessary funds and appreciate the continued support from our community and partners.
Comcast, Anheuser-Busch, Benefit Cosmetics, and Diageo have all pulled out, representing a $1.3 million drop in much needed funding. Wine company La Crema is still in talks with SF Pride to remain a sponsor — at a lower financial level.
While it’s true that Trump has cracked down on DEI by signing executive orders, terminating DEI policies in the federal workforce as well as in federal contracting and spending, it’s also true that companies like McDonald’s, Walmart, Harley-Davidson, and even Facebook are rolling back or completely abandoning their DEI efforts.
ALSO READ: MSNBC Guest Claims DEI Creates ‘Level Playing Field’ — Why That Worn-Out Trope Is Patently False
Allow me to end with this disclaimer of sorts, which I’ve written countless times in the past.
In response to protestations from the LGBTQ crowd and other leftists, I honestly couldn’t care less about what cognitively-capable adults do with (or to) their bodies, who they love, or whatever else — behind closed doors.
What I very much do care about —and vehemently oppose — is attempting to shove their proclivities in our faces, demanding that we actively support those proclivities, but worst of all, their reprehensible and insidious attempts to indoctrinate America’s public school children into believing such behavior is normal, including at a young age.
The Trump administration has been busy fighting the divisive ideology of DEI and removing it from the government.
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